More than a book store

Phaidon Press

For the 2009 holiday season, British bookpublisher Phaidon experimented with apop-up store in SoHo. It was so successfulthat they opened a permanent locationa block away in May 2010. The shop sellsplenty of books, spanning the topics of art,fashion, cooking, photography, _lm, architectureand design, along with the popularWallpaper* City Guide series.

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However, it is “more than a bookstore,” insistsretail manager Trevor Brown. Customersare invited to _ip through books andlinger on the store’s comfortable benches,and a skylight warms the clean, white spacefrom the far end. Phaidon holds frequentevents including author signings and achildren’s story hour. Aside from books, theysell collector’s edition boxed-sets featuring the works of well-known photographers,such as Stephen Shore and Martin Parr. The sets include numbered prints that,according to Brown, “serve as extensionsof the books.”



Phaidon Press


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