More than a book store

Phaidon Press
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For the 2009 holiday season, British bookpublisher Phaidon experimented with apop-up store in SoHo. It was so successfulthat they opened a permanent locationa block away in May 2010. The shop sellsplenty of books, spanning the topics of art,fashion, cooking, photography, _lm, architectureand design, along with the popularWallpaper* City Guide series.

However, it is “more than a bookstore,” insistsretail manager Trevor Brown. Customersare invited to _ip through books andlinger on the store’s comfortable benches,and a skylight warms the clean, white spacefrom the far end. Phaidon holds frequentevents including author signings and achildren’s story hour. Aside from books, theysell collector’s edition boxed-sets featuring the works of well-known photographers,such as Stephen Shore and Martin Parr. The sets include numbered prints that,according to Brown, “serve as extensionsof the books.”

BY MURRYE BERNARD

IMAGES DOUGLAS LYLE THOMPSON

Phaidon Press

83 WOOSTER ST. NEW YORK

www.phaidon.com

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